GDC: Blizzard's approach to design

When Blizzard talks, people listen. Totally cornering the PC MMO market with World of Warcraft, earning massive revenue from more than 10 Million subscribers, clearly they are doing something right as far as design and quality of experience are concerned.

WoW Insider have a transcript up of a talk by Blizzard's Rob Pardo today, who talked about the company's approach to design.

Rob Pardo talks about Blizzard's approach to MMO's (WoWInsider)